Music Industry Moves: Anh Do Takes Global Music Lead at Apple's Creative Agency
Anh Do, formerly of Google Brand Studios and Expedia Group, has been appointed global head of music at TBWA\Media Arts Lab, Apple's creative agency. She will report to global chief creative officer Brent Anderson. The column also notes PRG's new chief people officer and chief technology officer appointments.
Anh Do's career spans music supervision across technology and travel sectors, including work on HBO's documentary The Stroll. Her move to TBWA\Media Arts Lab places her at the center of Apple's advertising music strategy, where she will report directly to global chief creative officer Brent Anderson and lead music teams across the agency's international offices.
PRG, a production resource company, has strengthened its executive leadership with two simultaneous appointments. Jennifer Caserta will oversee people and talent development as chief people officer, while Joe Simon takes charge of technology and information systems as chief technology and information officer, both reporting to CEO Lawrence Burian.
This appointment signals how deeply music is integrated into brand advertising for major tech companies. Anh Do's role could shape how Apple's campaigns use music to connect with audiences, potentially influencing broader industry standards for music supervision in advertising. The PRG hires suggest a focus on talent retention and technological modernization in live production, which may affect how touring and event professionals experience their work environments.