ASOBISYSTEM CEO on Globalizing Japanese Idol Culture and CUTIE STREET's Korean Success
ASOBISYSTEM CEO Yusuke Nakagawa discussed the global expansion of Japanese idol culture, citing CUTIE STREET's viral Korean TV performance and sold-out shows. The company plans global auditions in five Asian countries. ASOBISYSTEM celebrates its 20th anniversary next year.
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Original headline: “Beyond ‘Kawaii’: How ASOBISYSTEM Is Building a Global Future for Japanese Idol Culture.” Browse more stories.