Mercedes-Benz chief embraces synthetic V8 engine sounds for electric vehicles
Mercedes-Benz CEO Ola Källenius said his perspective on artificial engine noise changed after driving an electric AMG with simulated V8 sounds and gear shifts. He described the experience as a conversion, saying he now supports the use of fake V8 acoustics in EVs.
The shift in Mercedes-Benz’s stance on synthetic engine acoustics reflects a broader industry pivot as automakers reconcile the heritage of combustion performance with the quiet powertrains of electric vehicles. Executives who once championed silence are now exploring ways to preserve emotional driving engagement, using digital soundscapes and simulated gear shifts to bridge the gap for enthusiasts. This development highlights how legacy brands are adapting their identity for a battery-electric era, where sensory cues traditionally tied to internal combustion engines must be reimagined rather than discarded.
This endorsement could influence consumer expectations for premium EVs, potentially normalizing artificial engine sounds as a feature rather than a gimmick. Buyers who value visceral driving experiences may feel more inclined to switch to electric if familiar auditory feedback remains available. Conversely, purists might view this as a dilution of authenticity, creating a divide in how performance is defined. Automakers could use this to differentiate models, but it may also spark debate over what constitutes genuine driving character in an electrified future.