Drake's OVO Brand Acquired by Authentic Brands Group, Drake Keeps Major Stake

Authentic Brands Group has acquired a majority stake in October's Very Own (OVO), the lifestyle brand co-founded by Drake in 2008. Drake retains significant ownership and will continue shaping the brand's creative direction, while Vince Holding Corp. will manage operations. The deal marks a major expansion for OVO, known for its owl logo and global streetwear presence.

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The acquisition places OVO within Authentic's portfolio alongside established names like Champion and Sports Illustrated, as well as licensing rights tied to cultural figures including Elvis Presley and Muhammad Ali. Vince Holding Corp., a longtime Authentic partner, will now oversee OVO's day-to-day operations, from clothing design to retail store management, while Drake continues steering the brand's creative direction.

OVO's roots trace to 2008, when Drake launched it as a blog with collaborators Oliver El-Khatib and producer Noah "40" Shebib. The brand grew from that Toronto-based movement into a global streetwear presence with twelve flagship stores across Canada, the U.S., and the U.K. Its collaborations have included merchandise tied to the Rapt