USC Introduces 20-Ounce Beer Swords for Game-Day Fans
USC's athletic department has announced that fans can purchase sword-shaped beer vessels at the Los Angeles Memorial Coliseum this season. The 20-ounce novelty drinkware, similar to those used by the Buffalo Sabres, will be sold at multiple concession locations on game days. Video and photos of the item were shared ahead of the Trojans' season opener against San Jose State.
The 20-ounce sword-shaped drinkware marks USC's entry into a growing trend of novelty stadium vessels, following the Buffalo Sabres' introduction of similar beer sabres for the 2025-26 NHL season. The Trojans' version will be available at multiple concession stands inside the Los Angeles Memorial Coliseum during home games.
Ben Bloch of the California Post captured the first images and footage of the item, which surfaced just before USC's season opener against San Jose State. The announcement positions the drinkware as both a functional cup and a collectible fan item, likely aimed at enhancing the game-day atmosphere and driving concession sales.
This novelty drinkware could appeal to younger fans seeking shareable game-day experiences, potentially boosting concession revenue and social media visibility for USC. However, the sword design may raise concerns about promoting heavy drinking or rowdy behavior in stadium settings. Its impact will depend on how fans use the vessels and whether other schools follow suit, possibly normalizing oversized, themed alcohol containers across college sports.