Hong Kong startup WPM challenges conventional career paths by representing young underground creatives
Wasted Potentials Management, a Hong Kong talent agency founded in 2025, represents eight young underground creatives, including videographers, models, and DJs, connecting them with brands. The founders aim to challenge the city's conventional focus on efficiency and rigid career paths. The agency also organizes events and offers brand consulting.
WPM was founded in 2025 by Harry Leung, Venus Fan, and Jasper Chung. The agency currently represents eight creators with an average age of 22, spanning videography, modeling, tattooing, and DJing. Its client roster includes Drmers Club, Bape Japan, and GQ Hong Kong, with services extending to pop-up events and brand consulting.
Leung, who attended Cantonese-language local schools, describes the environment as one that discouraged individuality and pushed conformity. He met co-founder Jasper Chung on a night out in 2023, and the pair built the agency around the idea of reclaiming the label "wasted potentials" as a badge of authenticity rather than a mark of failure.
This story could resonate with young Hong Kongers who feel trapped between societal expectations of stable, conventional careers and their own creative ambitions. By legitimizing underground work, WPM may offer an alternative model for professional fulfillment, potentially influencing how brands engage with youth culture and how the next generation defines success. However, its impact remains limited by the small number of creators represented and the commercial pressures of the market it operates within.