WNBA Unveils New Finals Logo Featuring Championship Trophy
The WNBA has introduced a new Finals logo, marking the first redesign since 2006, with the championship trophy as the centerpiece. The regular season concludes on Sept. 24, and the eight playoff teams are set, with Minnesota holding a three-game lead for the top seed.
The redesigned Finals logo marks the league's first visual refresh of its championship branding in two decades, placing the trophy at the center of the identity. The update arrives as the WNBA prepares for its postseason push, with the regular season scheduled to conclude on Sept. 24 after a break tied to the FIBA Women's Basketball World Cup.
All eight playoff berths are already secured, but seeding remains fluid. Minnesota currently holds the top position with a comfortable three-game cushion over Golden State, though the remaining schedule could still shift the bracket before the postseason tips off.
This branding refresh could signal the league's growing commercial confidence as it approaches the playoffs, potentially boosting merchandise sales and fan engagement around the Finals. The timing—paired with confirmed playoff teams and tight seeding races—may heighten viewer interest and media coverage. For players and franchises, the new visual identity reinforces the championship's prestige, possibly elevating the perceived stakes of the postseason for both athletes and audiences.