Temu's Meta ad campaign reportedly propped up dozens of fake creators
A research group claims Temu allocated up to $962 million for ads that amplified fake creator accounts on Meta's platforms. The analysis suggests 73 of the top 100 influencers in Temu's partnership ads were likely fictitious. This could expose Temu to legal issues under European advertising rules.
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The research from Online Risk Labs, a Czech non-profit, tracked Temu's partnership ads across Meta platforms in the UK and 27 EU countries over a 16-month period ending April
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Original headline: “Temu spent up to $962 million on ads that helped finance an army of fake creators on Meta platforms, research claims.” Browse more stories.