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Technology · Software & cloud · published 2026-08-31 · via The Verge

Apple's Phil Schiller hands off App Store and events role

Image via The Verge
Image via The Verge

Longtime Apple executive Phil Schiller is relinquishing his oversight of the App Store and Apple's product launch events, according to Bloomberg. He will retain his Apple Fellow title and focus on unspecified projects. The transition coincides with John Ternus succeeding Tim Cook as CEO.

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Schiller's tenure at Apple stretched back to 1987, with a key return as marketing chief in 1997. He was central to the App Store's 2008 launch alongside Steve Jobs and took direct charge of the storefront in 2015, a position that put him at the center of legal disputes over app distribution and payment rules.

The handoff arrives amid a significant leadership shakeup as John Ternus prepares to take

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.
Read the full article at The Verge →
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This summary is AI-generated and original to Mobble; the linked article is the authoritative source. Original headline: “Phil Schiller is leaving his biggest jobs at Apple.” Browse more stories.