Squishy 'KPop Demon Hunters' Stress Toys Now Available on Amazon
Netflix has released a new line of Slimygloop Gelli Gels inspired by its film KPop Demon Hunters, featuring characters like the blue tiger and the group HUNTR/X. The palm-sized gel packs can be squeezed, stretched, and twisted, and are marketed as stress-relief toys. They are currently the top new release on Amazon's toys and games chart, with over 1,000 units sold.
The new gel toys extend Netflix's merchandising push for KPop Demon Hunters, following earlier collaborations with Mattel, a karaoke machine, and 2026 Halloween costumes. Each palm-sized pack measures roughly 3.5 inches and can stretch to double its size while retaining its original character shape. Three designs are available: a glittery blue tiger version, a pink HUNTR/X logo pack whose four-sided symbol represents the group's three members plus their fans, and a hot pink Saja Boys design referencing the Korean word for lion. The toys are produced through an official partnership between toymaker Horizon Group USA and Netflix, and both the HUNTR/X and Saja Boys versions are reportedly selling out quickly.
This product launch could signal how streaming services increasingly monetize hit properties beyond subscriptions, turning film popularity into tangible merchandise revenue. Parents and gift-givers may see these as affordable novelty items, while collectors and dedicated fans might treat them as memorabilia tied to a cultural phenomenon. The stress-relief angle could also appeal to adults seeking desk toys, potentially broadening the audience beyond typical children's merchandise. However, the rapid sellout suggests demand may outpace supply, which could frustrate some buyers or create secondary-market price inflation.