Gunna's Gym Soundtrack: His Own Unreleased Tracks
Gunna, the Atlanta rapper, has been named global brand ambassador and creative director for Under Armour's P-Star collection. He discusses how his music motivates his fitness routine, including hosting 5Ks and working out with celebrities. He says his favorite workout playlist consists of his own unreleased songs.
Gunna’s partnership with Under Armour extends beyond endorsement, as he serves as creative director for the 14-piece P-Star line, featuring black-and-white athletic wear. His fitness journey began with an unfinished three-mile trail run in Arizona, yet he now hosts 5Ks nationwide and trains alongside figures like Justin Bieber. The rapper’s gym routine is intertwined with his creative process, as he listens to unreleased tracks and mentally refines them mid-workout, hinting at upcoming music.
His return to prominence follows a 2023 RICO arrest and Alford plea, after which he rebuilt his public image around discipline and wellness. The collaboration reflects a broader trend of artists merging music, fashion, and fitness into a cohesive personal brand.
This story could influence how fans perceive fitness as part of an artist’s identity, potentially normalizing rigorous exercise within hip-hop culture. Gunna’s role may inspire younger audiences to associate athleticism with creative discipline, while his use of unreleased music as motivation could spark curiosity about his upcoming projects. However, the commercial nature of the partnership means its cultural impact may be limited to brand-driven lifestyle messaging rather than broader societal change.