Chupa Chups and IGN Australia Announce Four-Day Retro Gaming Extravaganza at Parramatta
IGN Australia and Chupa Chups are hosting a free retro gaming event at Westfield Parramatta from October 1-4, featuring multiple themed rooms with classic consoles and games. Attendees can enjoy free lollies, daily prize giveaways, and a chance to win a custom Chupa Chups gaming PC or a new console. The event runs during school holidays and is open to all.
The four-day event occupies the L2 Centre Court at Westfield Parramatta, directly opposite Uniqlo, with daily operating hours extending from mid-morning to early evening. Featured titles include Mario Kart World, Super Smash Bros Ultimate, and Minecraft Dungeons II, with additional unannounced games planned. Entry requires scanning a QR code at the venue or visiting Gleam.io, where following IGN, Chupa Chups, and Westfield on social media grants extra contest entries. The grand prize is a custom Aftershock gaming PC, alongside a Xbox Series X, PS5, and Switch 2 as secondary giveaways. Content creators will host live sessions throughout the event, with the full schedule promised in upcoming announcements. The promotion is restricted to Australian residents and subject to standard terms and conditions.
This event could strengthen brand loyalty among younger Australian gamers by pairing nostalgic candy with accessible, free entertainment during school holidays. Families may view it as a low-cost outing, potentially increasing foot traffic at Westfield Parramatta. The prize structure could generate significant social media engagement, though it may also raise mild concerns about marketing to children through gaming and confectionery partnerships.