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Technology · Consumer gadgets · published 2026-09-01 · via The Verge

Roku's debut OLED TVs bring premium features at lower prices

Image via The Verge
Image via The Verge

Roku has introduced its first OLED televisions, the Pro Series and Pro Series LX, with the base model starting at $999 for 55 inches. The Pro Series features a 120Hz panel, four HDMI 2.1 ports, and support for Dolby Vision and HDR10 Plus. The LX model offers higher brightness, 144Hz VRR, and a reflection-reducing polarizer, with availability starting in October.

Expanded Detail

Roku's entry into the OLED market positions the company as a budget-friendly alternative to established players. The Pro Series undercuts comparable offerings from LG, Samsung, and Sony, with the base 55-inch model priced at $999. Both the Pro Series and the brighter Pro Series LX run on Roku's operating system, which is known for its simplicity.

The Pro Series is currently available exclusively through Amazon in 55- and 65-inch sizes. The LX model, arriving in October, adds a reflection-reducing polarizer and 144Hz variable refresh rate support, along with roughly double the brightness of the standard version. Both lines include gaming features like auto low latency mode and FreeSync Premium.

Context

Roku's aggressive pricing could pressure LG, Samsung, and Sony to reconsider their midrange OLED pricing strategies. Consumers may benefit from more affordable access to

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.
Read the full article at The Verge →
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This summary is AI-generated and original to Mobble; the linked article is the authoritative source. Original headline: “Roku’s first OLED TVs undercut the midrange competition.” Browse more stories.