Family and Business: Karol G's Sister Jessica Giraldo Steers Her Career and Label
Jessica Giraldo, CEO of Bichota Records and Karol G's sister, has been named Billboard Español's Executive of the Month. She co-manages Karol G's career and leads the label's global strategy, working alongside marketing director Luis Mesa. Her leadership coincides with Karol G's recent album release and stadium tour.
Jessica Giraldo Navarro's August duties unfolded amid a whirlwind of activity: Karol G's second global stadium tour launched in July, followed by the surprise release of "No Me Arrepiento de Sentir Tonto" on Aug. 7. The album topped Billboard's Top Latin Albums chart, reached No. 8 on the Billboard 200, and placed 13 tracks on Hot Latin Songs, including two consecutive No. 1 singles. Giraldo also helped coordinate Karol's $1.2 million earthquake relief pledge through the Con Cora Foundation, while managing budgets, negotiations, and brand partnerships across the label's global operations.
Her role spans creative and commercial execution, from tour fine-tuning to release strategy, working alongside marketing director Luis Mesa to align internal teams and external partners. The executive's oversight extends to protecting Karol's long-term image and vision, converting artistic ambition into concrete business decisions.
This profile highlights how family ties increasingly shape Latin music's business infrastructure, potentially normalizing sibling-led management as a viable model for artist longevity. Fans may gain deeper appreciation for the strategic labor behind album rollouts and tours, while industry observers could see this as evidence that trusted inner circles are replacing traditional label hierarchies. The coverage may also inspire other artists to consider family members for executive roles, though it underscores the delicate balance between personal loyalty and professional accountability in high-stakes entertainment decisions.