HP leans on AI PCs and a Singapore accelerator to reignite growth in Asia
HP is betting on AI-powered personal computers and a startup accelerator in Singapore to revive its business in Asia. The region contributes about a quarter of HP's revenue, and the company's regional head says the accelerator helps it stay agile. HP's Asia operations date back to 1969, when it opened its first regional office in Singapore.
HP's Singapore accelerator, launched with venture firm Antler in October 2025, has already produced a notable success: Wubble AI, whose adaptive soundtrack system now plays at Changi Airport. The program's name references the Palo Alto garage where Hewlett and Packard founded the company in 1939.
The company's Asian presence is substantial and long-standing. Singapore hosted HP's first regional office in 1969 and its first Asian manufacturing plant a year later. Today, the region generates roughly a quarter of HP's revenue, with supply-chain operations spread across China, Thailand, and Vietnam, plus call centers in Malaysia and India.
HP's pivot toward AI-enabled hardware could reshape how consumers and businesses handle computing tasks, potentially shifting data processing from centralized cloud servers to local devices. The company's Asia-focused accelerator may also influence regional startup ecosystems, giving smaller firms access to corporate resources. However, HP's declining Global 500 ranking suggests these bets carry risk; if AI PCs fail to gain traction, the company could face continued erosion of its competitive position.