Apple TV+ Raises Prices Again; Here's How to Save
Apple TV+ increased its monthly and annual subscription rates as of Aug. 28, marking its fourth price hike in four years. The service still offers a seven-day free trial, and customers can get three months free with a new Apple device purchase. Bundling with Peacock can reduce costs significantly.
The increase continues a pattern of annual escalations for Apple's streaming service, which has now roughly doubled its monthly cost since 2022. The company's bundling strategy with Peacock offers the most substantial discount, cutting combined costs by about a third. Wireless carriers provide alternative savings routes, with T-Mobile subscribers on premium plans paying just $3 monthly for Apple TV and Verizon customers receiving nearly $5 off Apple One bundles. New device purchases unlock a three-month complimentary period, extending well beyond the standard seven-day trial.
The repeated price increases may push budget-conscious viewers to evaluate whether Apple TV's original programming justifies the growing cost. Subscribers who bundle through carriers or other services could absorb the hikes more easily, while those paying full price may cancel or rotate services. The trend reflects broader streaming industry pressure, potentially reshaping how consumers prioritize entertainment spending.