Edwards calls Ski Sunday cancellation a major setback for winter sports
Eddie 'the Eagle' Edwards described the BBC's decision to cancel Ski Sunday as a significant loss for winter sports in Britain. The program, which aired since 1978, was cut as part of cost-saving measures. Edwards believes this could hinder the country's progress in winter disciplines.
Eddie 'the Eagle' Edwards, the former ski jumper who became a beloved figure at the 1988 Winter Olympics, has voiced strong opposition to the BBC's decision to end Ski Sunday. The program had been a weekly fixture on British television since 1978, offering coverage of alpine skiing and other winter disciplines to a domestic audience.
The cancellation stems from broader cost-saving measures at the broadcaster. Edwards argues that removing this long-running platform could stall momentum in British winter sports, which have seen increased participation and competitive success in recent decades. The show's absence may leave a gap in mainstream coverage of these events.
The loss of Ski Sunday could reduce public visibility for winter sports in Britain, potentially affecting audience engagement and sponsorship interest. Younger viewers may have fewer entry points to discover these disciplines, which could slow grassroots participation growth. However, digital platforms and streaming services may partially fill the gap, though they lack the traditional broadcast reach that made the program a cultural touchstone for generations of fans.