World Champion Bareback Rider Expands Empire with New Roadhouse
Rocker Steiner, the reigning world champion bareback rider, has opened RCKR Roadhouse, a bar and dancehall in Fort Worth's Stockyards. The venue features a mechanical bull and streams sports, reflecting Steiner's high-energy persona. Steiner is currently recovering from neck surgery and has postponed his return to competition.
The RCKR Roadhouse occupies space in Fort Worth's historic Stockyards district, a venue built around Steiner's energetic public image with a mechanical bull and live sports streaming. Business ownership runs deep in the Steiner family, with their Austin steakhouse serving as a prior example of their entrepreneurial approach beyond rodeo competition.
Steiner's 2026 season has been disrupted by neck surgery in early June, following his world championship win in late 2025. Despite initially planning a summer return, doctors advised extended recovery time, and he withdrew from his first scheduled competition back. No new timeline for his arena return has been announced.
The opening of RCKR Roadhouse could signal a broader trend of rodeo athletes diversifying their income streams beyond competition earnings, which are often unpredictable. The venue may also help bridge traditional cowboy culture with modern entertainment, potentially drawing new audiences to rodeo-related experiences. Fans affected by Steiner's absence from competition may find the roadhouse a way to stay connected to his brand during his recovery.