Philips 65-Inch OLED Roku TV Priced Under $1,000 at Walmart
Walmart is offering the 65-inch Philips 974-Series 4K OLED Roku TV for $998, a rare price below $1,000 for an OLED model. The TV features a 120Hz refresh rate, HDMI 2.1 inputs, and the Roku smart interface, making it suitable for gaming on PS5 and Xbox Series X. It uses an LG OLED panel and is one of the few OLED TVs with Roku built-in.
The Philips 974-Series leverages an LG W-OLED panel, the same display technology found in LG's own B5 model, which lends credibility to a brand that is relatively new to the OLED market. Beyond the panel, the set's native 120Hz refresh rate and HDMI 2.1 ports position it squarely for current-gen console gaming, while its Roku integration offers a notable alternative to the proprietary operating systems used by Sony, Samsung, and LG.
At $998, this deal undercuts the comparable Roku Pro series by $200, making it one of the most accessible entry points into OLED ownership. For Nintendo Switch 2 owners, the TV's benefits are more about picture quality than raw speed, since that console caps at 4K/60fps output.
This price point could pressure other TV manufacturers to reconsider OLED pricing, potentially accelerating the technology's adoption among mainstream consumers who previously saw it as a premium luxury. Gamers on PS5 and Xbox Series X may particularly benefit, as they can now access OLED's superior response times without the typical cost penalty. The inclusion of Roku could also shift consumer preferences toward simpler, less ecosystem-driven smart interfaces, though the long-term impact on brand loyalty in the streaming hardware space remains to be seen.