Lovehoney Deals: WIRED Exclusive 15% Off and Email Sign-Up Bonus
Lovehoney is offering a 15% discount through an exclusive code for WIRED readers. New email subscribers receive a 40% off code valid for 48 hours. The company ensures discreet packaging for all orders.
Lovehoney launched in 2002 as an online retailer aiming to normalize sex toy purchasing through a discreet, one-stop shopping experience. The company carries its own branded products alongside major industry names, spanning toys, lingerie, bondage equipment, wellness devices, and lubricants. Shipping boxes and envelopes carry no brand markings whatsoever, ensuring privacy for customers.
The retailer maintains an awards page highlighting customer favorites, couples' picks, and staff selections, including app-controlled vibrators and suction stimulators. Beyond the WIRED-exclusive 15% code, Lovehoney offers a 40% discount for new email subscribers that expires within 48 hours. Additional verification-based discounts exist for students, military personnel, and essential workers through SheerID.
This story reflects the growing mainstream acceptance of sexual wellness products as legitimate consumer goods. The combination of discreet shipping, verification-based discounts, and editorial partnerships with outlets like WIRED could help reduce stigma around purchasing such items online. Consumers who value privacy may feel more comfortable exploring these products, potentially expanding the market and encouraging more retailers to adopt similar transparent, respectful practices. However, promotional urgency—like 48-hour codes—