Cowboys' Von Miller Swaps Chicken Company Equity for Jersey Number
Von Miller will wear No. 40 for the Dallas Cowboys after striking a deal with fullback Hunter Luepke. Luepke will switch to No. 30 and received an undisclosed equity stake in Miller's chicken company. Miller previously wore No. 40 with the Rams, Bills, and at Texas A&M.
Miller's return to No. 40 marks a full-circle moment in his career, as he previously donned the number during stints with the Rams and Bills, as well as during his college years at Texas A&M. His most decorated period came with the Broncos wearing No. 58, where he earned eight Pro Bowl selections. Luepke, who joined Dallas as an undrafted free agent in 2023, had worn No. 40 since his arrival. The swap sees Luepke move to No. 30 while gaining an undisclosed equity stake in Miller's Greener Pastures Chicken, a business venture the veteran pass-rusher has promoted alongside his on-field work. The deal was confirmed through the team's official website.
This jersey-number transaction may signal a growing trend where player business ventures intersect with on-field traditions, potentially reshaping how roster negotiations are handled. Fans may view such deals as creative but could also question whether equity stakes in personal companies create awkward locker-room dynamics. Younger players like Luepke might see this as an opportunity to build financial partnerships, while veterans could leverage their brands more aggressively. The arrangement could influence how future number swaps are structured across the league.