The Odyssey extends record-breaking IMAX run through September
Christopher Nolan's The Odyssey will remain on IMAX screens through the end of September, extending its already record-breaking run. The film has grossed $457 million on IMAX, more than doubling the previous record set by Avatar. The extension will limit IMAX showings for other releases like Resident Evil and Avengers Endgame: Encore.
The extension means IMAX theaters will continue prioritizing The Odyssey through September, reducing available showtimes for Resident Evil and Avengers Endgame: Encore during their opening windows. This marks a notable shift in how premium large-format screens are allocated, with a single film dominating the format for an extended period.
Nolan shot The Odyssey using IMAX's 70mm cameras, and the film has generated $66 million from just 41 large-format 70mm screens worldwide. Its total IMAX gross of $457 million has more than doubled the previous benchmark set by Avatar in 2009, reflecting how the director's partnership with the company has become a major commercial force.
This extended IMAX run could reshape release strategies across Hollywood, as studios may increasingly compete for premium screen access knowing one film can dominate for months. Moviegoers seeking alternatives like Resident Evil or Avengers Endgame: Encore may face limited large-format options, potentially affecting their theater choices. The success could also encourage more directors to film with IMAX cameras, knowing the format's exclusivity drives audience demand and box office returns.