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Sports · College sports · published 2026-09-01 · via Fox Sports

Blue Devils to introduce court-side advertising for upcoming basketball campaign

Duke University will display advertisements on its basketball court for the first time during the 2026 season. This initiative represents a significant shift in the program's approach to generating revenue from its basketball operations.

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This summary is AI-generated and original to Mobble; the linked article is the authoritative source. Original headline: “Duke Debuting On-Court Ads In 2026 College Basketball Season.” Browse more stories.