PUBG Spinoff Dev Says Polarizing Games Are Better Than Safe Ones
The creative director of PUBG: DED.NET believes that trying to appeal to everyone is a mistake, calling it "box office poison." He argues that games should evoke strong reactions and build dedicated fandoms, even if they have detractors. The game is designed to be a love-it-or-hate-it experience with a 1990s aesthetic.
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Original headline: “PUBG: DED.NET Developer Argues Making a Game for the Mass Market Where 'Nobody's Too Offended and Everybody Kind of Likes It' Has Become 'Box Office Poison'.” Browse more stories.