Spice Girls Introduce Fictional 'Pumpkin Spice' Member in New Dunkin' Commercial
Geri Halliwell-Horner and Emma Bunton star in a new Dunkin' ad that playfully reveals a sixth Spice Girl named Pumpkin Spice, played by Rachel Dratch. The character claims she left the group to focus on lattes, and the duo jokes that the other members still won't speak to her. The campaign promotes Dunkin's fall pumpkin-flavored menu items.
The commercial, debuting on September 8th, features a mock documentary interview where the duo reveals the hidden sixth member. Dratch's character lists fictional hits like "Bumpin' Pumpkins" and claims she departed to dedicate herself to latte consumption, while the other three original members remain estranged from her.
Dunkin's autumn lineup includes various pumpkin-flavored drinks and baked goods. Bunton associates the seasonal beverage with a family trip to New York, whereas Halliwell-Horner sticks to tea, though she admits to occasionally dunking donuts. The campaign follows recent partnerships with Sabrina Carpenter, Ice Spice, and others.
This playful marketing stunt could subtly influence consumer behavior by leveraging nostalgic pop culture icons to drive seasonal purchases. It may also spark renewed interest in the Spice Girls' catalog among older fans and younger audiences unfamiliar with their peak. The humorous framing of a fictional member could normalize celebrity-brand partnerships as entertainment, potentially affecting how audiences perceive authenticity in advertising, though its cultural footprint likely remains limited to the autumn marketing cycle.