DraftKings Offers $5M Bonus Bet Pool for Patriots-Seahawks Opener

DraftKings is running a promotion for the NFL season opener between New England and Seattle, offering eligible customers a chance to win a share of $5 million in bonus bets. To qualify, bettors must place a wager on a touchdown scorer prop and correctly pick the player who scores the longest touchdown of the game. The qualifying bet token expires before kickoff.
The promotion requires bettors to opt in and receive a single-use token valid only on pre-match touchdown scorer props for the New England-Seattle game. Wagers must be at least $5, placed as singles using cash or DK Dollars, and the token expires at 8:20 PM ET on September 9th. Notably, passing touchdowns do not qualify, while a defensive or special teams score would pay out both player and team backers.
The featured player odds list Rhamondre Stevenson and Jaxon Smith-Njigba as favorites for anytime touchdowns, with A.J. Brown and Cooper Kupp also listed. Separately, DraftKings offers new customers a $200 bonus bet after placing a $5 cash wager, regardless of the outcome.
This promotion could heighten engagement for casual viewers of the NFL opener, potentially drawing more attention to specific player props rather than just game outcomes. It may also encourage increased wagering activity among existing DraftKings users, though the strict eligibility rules could limit participation. The large bonus pool might influence betting behavior, but it also underscores the growing integration of sportsbooks into mainstream sports viewing, which could raise concerns about gambling exposure for vulnerable populations.