'Practical Magic 2' Expected to Top Weekend Box Office with $30-40M Opening
The sequel 'Practical Magic 2,' starring Nicole Kidman and Sandra Bullock, is projected to earn between $30 million and $40 million in its North American debut across 4,000 theaters. If it hits that range, it would take the No. 1 spot, ending the six-week reign of 'Spider-Man: Brand New Day.' The film's nostalgic appeal is expected to drive ticket sales.
The Warner Bros. sequel, reuniting Kidman and Bullock as magical siblings, is set for a wide release across 4,000 screens. Its projected $30-40 million opening is expected to unseat the current box office champion, which has held the top spot for six consecutive weekends.
The film's nostalgic appeal is a primary driver of these early estimates. Theater owners, buoyed by a highly successful summer season, are promoting the release with themed midnight cocktail events to sustain audience momentum.
A strong debut for this nostalgic sequel could signal a renewed appetite for star-driven, adult-skewing fantasy, potentially influencing future studio greenlights. Exhibitors may benefit from a continued box office surge, helping sustain post-summer momentum. Audiences could see a more diverse slate if legacy sequels prove they can compete with superhero franchises, though the long-term impact depends on sustained word-of-mouth.