Costco Offers Discount on Ninja's Smokeless Outdoor Fire Pit

The Ninja Fireside360 is a propane-powered fire pit and heater that produces up to 80,000 BTUs of heat with adjustable flame settings and no smoke or ash. Costco is selling it for $399.99, which is $100 less than the direct price on SharkNinja's website. Reviewers praise its ability to keep outdoor spaces warm even in freezing temperatures.
The unit stands nearly 29 inches tall and spans about 22 inches wide, generating up to 80,000 BTUs of warmth. Costco's in-store price is $399.99, whereas buying directly from SharkNinja costs $499.99, though the direct route offers a choice of nine finishes like spruce green or stainless steel.
The Costco version includes a silver lid to cover the top when idle, while the direct purchase requires a separate $559.99 bundle for a lid, which is currently unavailable. Customer testimonials highlight its effectiveness in freezing weather, with one user comfortably sitting outside at 33 degrees Fahrenheit without heavy outerwear.
This price gap could influence consumer spending on outdoor living upgrades, particularly for those in colder climates seeking extended patio seasons. By undercutting the manufacturer's direct price by $100, Costco may attract budget-conscious homeowners and renters looking for portable warmth without the hassle of wood or ash. This could also shift some demand away from traditional wood-burning pits, potentially affecting related markets like firewood sales, while encouraging more social gatherings in cooler months.