Apple's first foldable iPhone faces hurdles in China's competitive market
Apple has introduced its first foldable smartphone, the iPhone Duo, with a starting price of $1,999 in the US and 15,999 yuan in mainland China. The device is Apple's bid to enter China's foldable phone market, which is currently led by Huawei. Analysts say the pricing positions the phone as a premium product that rivals will be measured against.
The device was unveiled by John Ternus, who recently succeeded Tim Cook as chief executive, during Apple's annual event. Its base price of $1,999 came in below many analysts' expectations, despite elevated manufacturing costs.
For mainland Chinese consumers, the entry-level cost is 15,999 yuan, with the most expensive variant priced at 26,499 yuan. This debut makes Apple a late arrival in a market where Huawei leads, though industry observers note the new model now sets a competitive reference point for other brands.
The launch could intensify rivalry in China's premium smartphone segment, potentially forcing domestic manufacturers to accelerate foldable innovation or adjust pricing. Wealthier consumers may benefit from improved device standards, while budget-conscious buyers might see an expanding gap between luxury and mainstream options. Apple's entry may also shift brand perceptions, but high costs and Huawei's entrenched user base could limit rapid market share gains.