AS Roma to Auction Special Shirts for Nepal Flood Relief
Italian club AS Roma will wear shirts bearing the message 'Together for Nepal' in their Champions League match against Fenerbahce. The shirts will be auctioned to raise funds for the World Food Programme's relief efforts. The initiative follows catastrophic floods in Nepal that killed over 1,300 people.
The special kits will be worn in Istanbul because Turkish rules prohibit gambling-related sponsors, allowing the club to pivot to a humanitarian appeal. Proceeds from the auction will go directly to the World Food Programme, which is headquartered in Rome.
This gesture aligns with broader European football solidarity, as a moment of silence was held across all Champions League fixtures this week. Arsenal has also pledged support through its foundation and Save the Children, highlighting a league-wide response to the disaster.
The initiative could channel substantial funds to the World Food Programme's emergency operations, directly aiding survivors in Nepal. The high-profile platform may also raise global awareness about climate-driven glacial floods, potentially influencing how European clubs approach humanitarian crises. Furthermore, it could encourage other sponsors and teams to follow suit, expanding the reach of relief efforts beyond traditional aid channels.