Steve Lacy's 'Nothing' Gains Momentum as Potential Next Hit
Steve Lacy's album 'Oh, Yeah?' saw a boost after its title track was featured in 'Spider-Man: Brand New Day.' Now the ballad 'Nothing' is climbing streaming charts, with 3.2 million U.S. on-demand streams in the week ending Sept. 3. The song has also become a TikTok favorite and a live singalong.
The album "Oh, Yeah?" debuted at No. 14 on the Billboard 200. Its title track gained traction after appearing in a blockbuster film's credits, which also propelled the earlier single "The Feeling" to a new chart peak of No. 67.
The acoustic ballad "Nothing" has emerged as another standout. Its unrequited-love theme resonates on TikTok and as a live singalong during European and Asian tour stops. Streaming data shows 3.2 million U.S. on-demand plays for the week ending Sept. 3, a 101% increase over four weeks, suggesting a trajectory similar to his 2022 hit "Bad Habit."
The sustained rise of "Nothing" could signal a shift in how audiences discover music, favoring organic, grassroots momentum over aggressive initial marketing. This may empower artists to release less commercial tracks, knowing that TikTok and live performances can build a hit over time. For fans, it offers a shared communal experience, while the industry may see streaming charts as increasingly unpredictable, rewarding patient, word-of-mouth growth.