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Life · Consumer trends · published 2026-09-11 · via The Points Guy

Vail Resorts Unveils 2026-27 Epic Pass Pricing with New Youth Discount

Image via The Points Guy
Image via The Points Guy

Epic Passes for the 2026-2027 ski season are now available, offering savings compared to daily lift tickets. A new 20% discount applies to teens and young adults on many pass options. For example, a one-day adult lift ticket at Beaver Creek can cost up to $356, while a one-day Epic Pass is capped at $144 or $171 on peak dates.

Expanded Detail

The 2026-27 Epic Pass pricing highlights a significant gap between pass holders and daily ticket buyers. A single day at Beaver Creek can reach $356, whereas a one-day Epic Pass is capped at $144, or $171 on peak dates. This year introduces a 20% discount specifically for teens and young adults across many pass tiers.

While early-bird rates have expired, prices are expected to rise again before the November sales cutoff. Frequent skiers can reduce their per-day cost to roughly $48 for adults and $25 for children aged 5-12, with under-4s skiing free. Spring purchasers also received Epic Friend Tickets, offering 50% off window rates for friends 13 and older and 25% off for children at 37 North American resorts.

Context

The new youth discount could lower financial barriers for younger skiers, potentially encouraging more families and young adults to commit to multi-day trips. The widening gap between daily walk-up rates and pass prices may push consumers toward early financial commitments, reshaping how travel budgets are allocated. This pricing strategy could also prompt rival ski operators to introduce similar incentives, ultimately influencing regional tourism patterns and seasonal employment stability in mountain communities.

Expanded detail and Context are AI-generated analysis; the linked article remains the authoritative source.
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This summary is Al-enhanced to contain extended analysis and broader social context. The original is {NAME); the linked article is the authoritative source. Original headline: “Epic Passes on sale now for this year's ski season — with a new Gen Z discount.” Browse more stories.