Bon Iver's Justin Vernon Writes Ode to Meatloaf Dippers
Justin Vernon of Bon Iver recorded a jaunty jingle promoting meatloaf dippers at Howard's Bar in Stillwater, Minnesota. The song accompanies an animated ad and celebrates the dish, which is baked, sliced, breaded, and deep-fried. The tune is described as catchy and unctuous, fitting the bar's local charm.
The jingle was created for Howard’s Bar, a Stillwater, Minnesota establishment co-founded in 2023 by musician Caroline Smith and her chef husband. The accompanying animated advertisement was illustrated by Nick Stokes, adding a visual charm to the promotion. The song’s lyrics highlight the dippers’ versatility as both a starter and a full meal, emphasizing their light yet satisfying texture. The dish itself undergoes a multi-step preparation: a sauced meatloaf is baked, sliced, breaded, and deep-fried, resulting in a sticky, juicy snack. The bar’s owners have been contacted for further comment, though no additional details have been released.
This quirky collaboration could subtly boost local tourism and small-business visibility, as fans of Bon Iver may seek out Howard’s Bar out of curiosity. It also illustrates how established artists can lend their craft to grassroots commerce, potentially inspiring similar partnerships. However, the jingle’s infectious nature might overshadow the bar’s broader menu, and its niche appeal may limit lasting cultural impact beyond the immediate region.