Apple's September 2026 Launch: Pricing and Features for New iPhone, Watch, and AirPods
Apple's event revealed the iPhone 18 Pro at $1,199 and Pro Max at $1,299, alongside the foldable iPhone Duo. The AirPods 5 start at $129, while the Apple Watch Series 12 and Ultra 4 gain new health-sensing capabilities. iOS 27, featuring AI-powered Siri, arrives on September 14.
The iPhone Duo's IP68 dust-tight rating distinguishes it from Samsung's Galaxy Z Fold8, and its battery life varies depending on which display is in use. It ships with iOS 27.1 and supports only the $79 USB-C Apple Pencil, not the Pro model. The device also lacks an Action Button, and Apple offers a dedicated case and folio with kickstand.
The iPhone 18 Pro line introduces the A20 Pro, the first 2nm smartphone chip, plus variable aperture cameras and Apple's C2 modem. The Pro and Pro Max use different modems, and the Pro is eSIM-only in certain countries. Apple also raised prices on older models and discontinued the iPhone 17 Pro series.
The September 2026 lineup could reshape consumer expectations around foldable durability and premium pricing. The iPhone Duo's IP68 rating may pressure competitors to match its dust-tight standard, while the $1,199 starting price for the Pro could widen the gap between flagship and mid-range buyers. Health-sensing upgrades in the Apple Watch may encourage more proactive personal wellness monitoring, though daily limits on Siri AI hint at subscription-based access that could affect how users rely on voice assistants.