Glidden Announces Artifact as 2027 Color of the Year
Glidden Paints has selected Artifact, a warm smoky blue, as its 2027 Color of the Year. The shade is designed to refresh spaces without requiring a full renovation, working with various design styles. It aims to provide a calming yet confident backdrop for personal decor.
Glidden's selection follows Valspar's similar blue choice for 2027, suggesting a coordinated industry shift toward this color family after several years of gray and green dominance in interior palettes. The shade's mid-tone warmth distinguishes it from cooler blues popular a decade ago, offering what the company describes as clarity without coldness.
The paint's versatility is demonstrated through suggested applications including bedroom ceiling treatments, bathroom wainscoting paired with wallpaper, and a library where shelves and walls receive the same coating. Company representatives emphasize the color functions as either a neutral backdrop or a bolder accent, working with existing furnishings rather than requiring replacement.
This announcement could influence consumer purchasing decisions in the home improvement market, as Color of the Year selections typically drive paint sales and related decor purchases. Renters and homeowners seeking low-commitment updates may find the shade appealing, potentially shaping interior design trends across social media platforms. The coordinated blue selections from multiple major brands may signal a broader aesthetic shift that could affect how furniture, textile, and accessory manufacturers plan future product lines.