Vivant's Streaming Success Marks Milestone for Japanese TV in Asia
TBS drama 'Vivant' drew 15.6 million unique viewers across Asia in August, with 15.1 million in Japan, becoming the first Japanese show to top ampd Analytics' regional monthly ranking. The second season launched in July on TBS's Sunday Theater slot. The report from ampd Analytics, a unit of Media Partners Asia, highlights the show's broadcast-to-streaming performance.
The TBS production attracted 15.6 million unique viewers across Asia during August, with nearly all of that audience concentrated in Japan. This performance marks the first time a Japanese series has claimed the top position in ampd Analytics' regional streaming rankings since the firm began publishing them.
The company's new report examined how the show's broadcast success translated into on-demand viewing. Domestic viewers accounted for roughly 15.1 million of the total, representing about one-quarter of all tracked VOD consumption in Japan. The second season has been airing on TBS's Sunday Theater block since July.
The milestone could encourage Japanese broadcasters to invest more heavily in premium dramas designed for both domestic television and regional streaming platforms. It may also signal to international audiences that Japanese content can compete with Korean and Chinese productions in the Asian market. For the industry, this demonstrates that traditional broadcast scheduling combined with strong streaming availability can still generate substantial viewership. The data could influence how networks approach distribution strategies, potentially expanding the variety of Asian content available to viewers across the region.