CNBC Hires Two Executives to Boost Streaming and Subscription Efforts
CNBC has added Ian Moore as VP of subscriptions and another executive to oversee partnerships as part of its push into direct-to-consumer services. Moore previously worked at Verizon Media and the New York Times. The moves come under parent company Versant Media's initiative.
Ian Moore joins CNBC as vice president of subscriptions, bringing experience from Verizon Media, the New York Times, and most recently Business Insider, where he managed subscription growth and revenue operations. His mandate covers subscriber acquisition, engagement, and retention.
A second executive hire will oversee partnerships as CNBC expands its direct-to-consumer offerings. These appointments align with parent company Versant Media's broader initiative to develop subscription-based services, signaling a strategic push toward building owned audience relationships beyond traditional cable distribution.
This hiring signals how legacy business news networks are adapting to shifting viewer habits. CNBC's subscription push could accelerate the fragmentation of financial news access, with premium content potentially moving behind paywalls. Individual investors and professionals may face new costs for specialized coverage, while the network gains direct consumer data and revenue stability. Competitors may follow suit, reshaping how business journalism is funded and consumed.