Juanpa Zurita Lands at WME for Global Career Expansion
Mexican multihyphenate Juanpa Zurita has signed with WME for representation, working alongside his longtime management team at DW Entertainment & Media. Zurita, who has over 90 million followers across platforms, previously was repped by CAA. He rose to fame on Vine and now spans film, TV, and digital content.
Zurita's move to WME marks a significant shift in representation for one of Latin America's most prominent digital-first entertainers. The 30-year-old built his following initially through short-form comedic videos on Vine before expanding into a multi-platform presence that now includes major audiences on Instagram, TikTok, and YouTube.
His career has since branched into traditional entertainment sectors, including film, television, and production work. The new arrangement pairs WME's global reach with his existing management at DW Entertainment & Media, positioning him for continued growth in acting and original content development. His previous representation was with CAA.
This signing could signal how talent agencies increasingly value digital creators alongside traditional actors, potentially reshaping career pathways for online personalities. Zurita's large cross-platform following may give him unusual leverage in negotiating film and television projects, and his success could encourage other creators to pursue similar agency representation. Audiences may see more Latin American digital talent crossing into mainstream entertainment, though the long-term sustainability of such transitions remains to be seen.