Snap pitches new AI features and enterprise push for pricey Specs glasses
Snap unveiled new integrations with HBO Max and Spotify, an anticipatory AI system called Specs Intelligence, and a Specs for Enterprise program to broaden the appeal of its $2,200 smart glasses. The company is attempting to justify the device after a rocky launch that drew criticism and a stock decline. The new features aim to embed the glasses into daily digital activities and corporate workflows.
Snap's new enterprise program partners with Amazon, Salesforce, and Nvidia, with a demo showing an IT technician repairing hardware. A separate connectivity package, sold with a charging case, offers cellular service via Verizon at $10 monthly for Verizon customers and $20 for non-customers.
Specs Intelligence functions as an AI productivity layer that works with iPhones and Macs, not just the glasses. Entertainment integrations with HBO Max and Spotify add basic utility, while a basketball training app developed with the NBA and WNBA seems impractical given the device's heavy, goggle-like design.
The high price and niche positioning could limit Specs to early adopters and enterprise buyers. While the AI and enterprise integrations may improve workplace efficiency for technicians, the device's heavy design and cost could hinder consumer adoption. Privacy implications of an anticipatory AI system that tracks routines and goals may raise concerns, though the actual impact remains uncertain until real-world usage patterns emerge.