Lakers to honor Austin Reaves with bobblehead night in December
The Los Angeles Lakers will host an Austin Reaves bobblehead night during the 2026-27 season, part of a campaign that also includes a Phil Jackson statue unveiling. The team is entering its first year without LeBron James. The promotion is expected to boost early ticket sales.
The Lakers are planning a special fan appreciation night centered on Austin Reaves during the 2026-27 campaign, with a commemorative bobblehead distributed to attendees. This giveaway is part of a wider promotional push that includes a ceremony to unveil a statue honoring legendary coach Phil Jackson. Both events are designed to generate momentum as the franchise navigates a significant transition.
The season marks the first without LeBron James on the roster, making fan engagement a priority for the organization. By spotlighting a popular current player like Reaves alongside a tribute to a coaching icon, the team aims to sustain enthusiasm and drive early ticket demand. The combined appeal of a collectible giveaway and a historic statue unveiling gives supporters compelling reasons to secure seats for the opening months of the season.
This promotion could help the Lakers maintain fan loyalty during a transitional period without their longtime superstar. It may also demonstrate how teams use player-specific giveaways and legacy tributes to offset potential dips in ticket revenue. For casual fans, such events add tangible value to attending games, possibly strengthening community ties. The approach could serve as a model for other franchises facing similar roster changes.