Spotify brings podcast monetization program to 35 more regions
Spotify is extending its podcast partner program to 35 new countries, including Italy, Spain, Brazil, Mexico, and Poland. The program allows podcasters to earn from ad revenue and Premium video impressions, with no exclusivity requirement. Spotify reports that payouts have risen by a third since January after it relaxed eligibility criteria.
The expansion marks Spotify's largest geographical push for the program, which previously operated only in the U.S., Europe, and Australia. New markets span Latin America and Southern Europe, broadening the platform's creator economy reach.
Spotify relaxed its eligibility rules earlier this year, lowering the bar to three published episodes, 2,000 consumption hours, and 1,000 engaged listeners over a 30-day window. The company credits this change with boosting average consumption among participating shows by 45%, while overall monthly payouts have climbed roughly 33% since January.
This expansion could democratize podcast earnings for creators in emerging markets who previously lacked access to platform monetization. Independent podcasters in Brazil, Mexico, and Poland may now generate sustainable income without surrendering distribution rights or sponsor relationships. However, smaller shows might struggle to meet the engagement thresholds, potentially widening the gap between established creators and newcomers. Listeners could benefit from more diverse content as financial incentives attract a broader range of voices.