Disney and YouTube Star Like Nastya Team Up for New Kids' Shows
Disney has announced a content development partnership with the popular YouTube creator Like Nastya. The collaboration will produce an animated preschool series for Disney Jr. and Disney+, along with live-action projects for younger audiences. Disney will also feature a selection of Like Nastya's existing videos.
The partnership marks a significant move by Disney to tap into the massive digital audience of Like Nastya, who has billions of YouTube views. The deal includes developing an original animated preschool series for Disney Jr. and Disney+, plus live-action projects targeting kids, tweens, teens, and families. Disney will also present a curated collection of Like Nastya's existing videos.
Anna Radzinskaia, Nastya's mother and founder of the brand, expressed pride in the global reach of Like Nastya and excitement about collaborating with Disney to create something special for a new generation. This collaboration bridges traditional children's television with the creator economy, potentially setting a precedent for future partnerships between legacy media and online stars.
This deal could reshape how children's entertainment blends digital and traditional platforms, giving families who follow Like Nastya access to Disney's production polish while introducing Disney to younger, YouTube-native audiences. It may also encourage more creator-led content in mainstream media, though it raises questions about the commercialization of child-focused programming and the influence of algorithm-driven stars on preschool viewing habits.