Kardashian's NikeSKIMS Enlists Olympians for New Ad Campaign
NikeSKIMS, the performance-wear brand co-created by Kim Kardashian's Skims, has launched its Fall 2026 'Edit 01' campaign. The campaign stars Olympians Jutta Leerdam, Chloe Kim, Anna Cockrell, and Stephanie Au. The collection is now available on both brands' websites.
The new campaign features four Olympians: speed skater Jutta Leerdam, snowboarder Chloe Kim, hurdler Anna Cockrell, and swimmer Stephanie Au. The collection went on sale Sept. 17 through both Nike and Skims websites. This launch follows the joint venture's initial retail debut by roughly one year, marking a continued expansion of the partnership between the sportswear giant and Kardashian's shapewear company.
The campaign represents a strategic move to blend high-performance athletic credibility with celebrity-driven marketing. By featuring Olympic athletes, the brand positions itself within elite sports culture while leveraging Kardashian's massive consumer reach. The Fall 2026 "Edit 01" branding suggests this is the first of multiple planned seasonal collections.
This campaign could reshape how athletic wear brands approach celebrity partnerships, blending sports legitimacy with influencer culture. Young consumers who follow Kardashian may be drawn to performance gear, while Olympians gain broader mainstream visibility. The collaboration may also pressure competitors to seek similar high-profile endorsements. However, its long-term impact depends on whether the products genuinely meet athletes' needs, as consumers increasingly scrutinize celebrity-backed brands for authenticity and quality.