Kroll Pitches L.A. as Production Hub, Calls Netflix Series a 'Love Letter' to the City
At the Variety Entertainment & Technology Summit in Los Angeles, comedian Nick Kroll urged the industry to bring more productions to the city, saying a thriving entertainment community would restore vitality. He described his upcoming Netflix comedy series 'A Hundred Percent,' which he co-created and stars in, as a tribute to Los Angeles. Kroll's keynote emphasized the importance of local filming for the city's cultural and economic health.
Kroll's keynote at the Variety Entertainment & Technology Summit, presented by EY, took place Thursday in Los Angeles. He addressed an audience of industry professionals about the broader benefits of keeping production work local, framing the issue as both cultural and economic. His remarks arrive amid ongoing concerns about production leaving the region.
"A Hundred Percent" marks Kroll's latest collaboration with Netflix, with the comedian serving as co-creator and star. He positioned the series as a direct tribute to the city, using his platform to advocate for a stronger local production ecosystem that he believes would restore energy to Los Angeles.
This appeal could resonate with industry workers and local businesses that depend on film and television production for their livelihoods. If more productions commit to shooting in L.A., the city may see renewed economic activity and cultural vibrancy. However, production decisions ultimately hinge on tax incentives and cost considerations, so Kroll's advocacy may influence sentiment more than studio bottom lines.