Universal and Cosm Team Up for Immersive 'Shrek' 25th Anniversary Screening
Universal and Cosm are partnering for a multi-year deal, starting with a 'Shared Reality' presentation of 'Shrek' to mark its 25th anniversary. The experience uses a large curved screen with reactive backgrounds, letting audiences explore locations from the film. Release dates and locations have not yet been announced.
The partnership marks a significant expansion for Cosm, which previously worked with Warner Bros. on several enhanced screenings. The company's dome-based approach uses reactive backgrounds to create an immersive environment around the film, with screens measuring 87 feet in diameter and 55 feet tall at 12K+ LED resolution.
Shrek debuted in 2001, making it 25 years old. The experience will feature locations like Shrek's Swamp, Duloc's Arena, and Dragon's Keep. Pricing for these screenings typically falls between $35 and $50, though Matrix tickets have ranged from $24 to $66. Sony Pictures invested $100 million in Cosm in June.
This immersive format could reshape how audiences engage with classic films, potentially making theatrical re-releases more appealing to younger viewers who missed the original run. The premium pricing may limit accessibility, however, creating a divide between standard and enhanced viewing experiences. As studios seek new revenue streams beyond streaming, such partnerships could become more common, though the long-term appeal of dome-based screenings remains uncertain.