Ubisoft 40th Anniversary Sale: Up to 90% Off PC Games, Free For Honor
Ubisoft is celebrating its 40th anniversary with a sale offering up to 90% off PC games on Ubisoft Connect, plus an extra 20% off with code UBI40. For Honor is free until September 28. The sale includes deep discounts on Assassin's Creed titles, though the newest entry, Black Flag Resynced, is excluded from the extra coupon.
The promotion runs through Ubisoft Connect, the publisher's PC storefront, and stacks a 20% coupon code on top of existing markdowns. Deep discounts span major franchises, with Tom Clancy's The Division 2 dropping to $2.40 and Far Cry 6 to $4.80. The newest Assassin's Creed title, Black Flag Resynced, a 2026 remake, is notably excluded from coupon eligibility, capping its discount at 10%. For Honor, a 2017 multiplayer brawler, is being given away free until September 28, offering players a full game at no cost. The sale highlights Ubisoft's strategy of using aggressive pricing to drive engagement with its older catalog.
This sale could significantly lower the barrier for budget-conscious gamers to access major franchises, potentially expanding Ubisoft's player base and drawing new users into its Connect ecosystem. The free For Honor giveaway may revitalize its aging multiplayer community, while deep discounts on older titles could shift consumer expectations about game pricing, possibly pressuring other publishers to offer similar promotions. However, the exclusion of Black Flag Resynced suggests Ubisoft may be protecting its newest revenue stream, indicating a careful balance between clearing older inventory and preserving premium pricing for recent releases.