Rosé Embraces Pop-Punk with 'New Trick' and a Dave Meyers-Directed Video
Rosé releases her new single 'New Trick', accompanied by a music video directed by Dave Meyers and filmed entirely on Apple's iPhone 18 Pro. The song marks a shift into pop-punk territory, with high-energy production and a playful visual featuring skateboarding and band rehearsals. The track is a follow-up to her successful solo work, including the hit 'APT.'.
The video pairs Meyers' extensive directorial résumé with Apple's ongoing "Shot on iPhone" campaign, which has previously spotlighted major pop figures like The Weeknd and Olivia Rodrigo. Its California-flavored visuals—skateboarders in drained pools, mattress bouncing, gym rehearsals—underscore the track's high-energy, youthful character and mark a clear aesthetic departure from her earlier solo work.
The release builds on substantial commercial momentum from "APT.," which logged 45 weeks on the Hot 100 and anchored the No. 3 debut of her album *Rosie*. Born in New Zealand and raised in Melbourne, Rosé commands a global social following exceeding 156 million, and she has indicated a new musical era is slated to arrive next year.
This stylistic pivot could expand Rosé's reach beyond her established K-pop fanbase, potentially introducing pop-punk to millions of younger listeners who primarily consume mainstream pop. Her enormous social footprint may also influence how other artists approach music video production, particularly the growing acceptance of smartphone-shot visuals as a legitimate creative medium. Additionally, the move signals that major K-pop acts feel increasing freedom to experiment with Western rock aesthetics, which could reshape expectations for solo projects across the industry.