Donate to Make-A-Wish for a shot at 1 million Chase points
The Points Guy has launched a Charitybuzz campaign where donations to Make-A-Wish enter participants to win 1 million Chase Ultimate Rewards points and a one-on-one trip planning session with founder Brian Kelly. Every dollar donated increases the chances of winning, and all proceeds support granting wishes for children with critical illnesses. TPG has partnered with Make-A-Wish since 2017 to raise funds and awareness.
The sweepstakes requires a minimum $15 donation for entry, with higher giving tiers unlocking bonus perks such as a signed copy of Brian Kelly's book "How to Win at Travel" or branded TPG merchandise including luggage tags and tumblers. Make-A-Wish has granted more than 650,000 wishes globally since its founding, with many involving travel experiences.
TPG's relationship with Make-A-Wish dates to 2017, encompassing multiple fundraising efforts. A 2023 collaboration with American Airlines transported 26 families to Walt Disney World aboard a themed "Best Flight Ever," featuring gate-side festivities and Broadway performances. A separate 2025 partnership with Chase generated $360,000 for the organization, demonstrating the sustained corporate commitment behind this latest campaign.
This campaign could broaden Make-A-Wish's donor base by appealing to travel enthusiasts who might not otherwise contribute to charitable causes. The gamified structure—where larger donations increase winning odds—may incentivize higher giving, though it also raises questions about whether prizes overshadow the philanthropic mission. The partnership's longevity suggests cause-related marketing in the travel sector could become more common, potentially normalizing charitable components in loyalty-program promotions and shaping how consumers perceive corporate social responsibility.