Maluma Shares Entrepreneurial Lessons with Second Graders on Celebrity Substitute
Maluma appeared on 'Celebrity Substitute' to teach second graders in Spanish Harlem about business, sharing his own childhood sandwich-selling venture. The Colombian singer helped students create and pitch their own business ideas, and also danced to his hit 'Corazón' with the class. He is set to appear at Billboard Latin Music Week in October.
Maluma’s classroom appearance in Spanish Harlem highlighted his early entrepreneurial spirit, recalling how he sold homemade sandwiches to classmates who skipped lunch. The session blended business basics with cultural pride, as students pitched original ideas and joined the singer for a dance to “Corazón.” His ventures now extend beyond music, including horse breeding and restaurants in Colombia.
The episode also promoted his upcoming role at Billboard Latin Music Week in Miami Beach, where he will join a songwriter Q&A. The event runs alongside the Latin Music Awards, underscoring his continued influence in Latin entertainment and his willingness to mentor young fans through interactive, educational platforms.
This story may inspire young viewers to see creativity and commerce as linked, especially within Latino communities where representation matters. By modeling a relatable path from childhood hustle to stardom, Maluma could encourage entrepreneurial thinking among children and reinforce the value of cultural identity in mainstream media. Parents and educators might use such segments to spark classroom discussions, while the broader entertainment industry may note the appeal of celebrity-led educational content.