Fender and Voluspa Team Up for Guitar-Themed Candle Collection
Fender has partnered with Voluspa to release a line of candles inspired by its guitars, featuring three scents: Midnight Leather, Vanilla Voltage, and Strawberry Rush. The candles are available individually or as a three-piece set, with prices ranging from $24 to $70. Made from a vegan coconut wax blend, each candle is handcrafted in California and designed to evoke the aesthetic of Fender instruments.
The three-scent lineup draws directly from Fender's visual identity, with each candle's packaging echoing guitar finishes and pick motifs. Midnight Leather mirrors the look of a Standard Stratocaster, while the Three Chord set arrives in a black case-style box with a carrying handle. All candles use a vegan coconut wax blend with natural wicks, burn approximately 25 hours per 4-ounce size, and are handcrafted in California. Individual 11-ounce candles retail at $52, minis at $24, and the full set at $70, with free shipping on orders over $75.
This collaboration could broaden Fender's brand reach beyond instrument players into the lifestyle and home-goods market, potentially attracting casual music fans and gift shoppers who might not otherwise engage with the company. The premium pricing positions these as aspirational merchandise, which may reinforce the cultural cachet of guitar culture while also creating a new revenue stream. However, the niche appeal of guitar-scented candles likely limits its impact to dedicated enthusiasts and collectors rather than shifting broader consumer behavior.